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Leveraging the Power of Social Media
09 July 2013
Social media are at the forefront of a revolution in the way people converse and build relationships.
Yet many church, community and business leaders approach this social networking phenomenon "a profound sense of wariness". So writes Mal Fletcher in his new Leadership Editorial on this site.
"Many leaders," he says, "seem wary of getting too involved in what they believe will be a short-lived cultural trend."
"Social networking is, however, a communication platform that is here to stay - and it brings with it great potential for good. Not least in church, business and civic leadership."
In this very incisive article, Mal brings his experience as a Social Commentator to bear, answering the question: How can we leverage social media, harnessing it to enhance innovation and enlarge our reach?
Click here to read it (and tweet about it to friends...)
Follow Mal on Twitter: @malfletcher.
For Mal's connections on Google+, LinkedIn and Facebook, visit 2020plus.net.
www.nextwaveonline.com