Breaking through the 'Infomercial Wall'!
05 May 2003
Speaking after his recent meetings with BMC Advertising in the USA, Mal Fletcher said, 'When it comes to TV, Christians must start to speak where people listen.
We need to be in a place where the mainstream secular stations can't treat Christian material as they treat infomercials: "You buy the time and we'll give you 5:30am!"' Filmed in some of Europe's most beautiful cities, 'EDGES with Mal Fletcher' can now be seen in over 190 countries worldwide via satellite, cable and mainstream terrestrial TV. However, the Next Wave team that produces the program has one overriding goal: to establish a strong presence on major free-to-air networks -- especially in Europe and the USA.
Two days of discussions at the Tulsa headquarters of BMC, one of America's leading Christian-based agencies, centred around seeing EDGES reach a wider audience. Mal says, 'We'd ask all our Christian friends out there to pray with us that the Lord would help BMC as they seek to break through to see quality Christian programming given an equal footing. We're not asking for special treatment -- we're producing something that meets all the quality criteria, AND it's great to watch!'
[You can watch EDGES programs, on subjects ranging from terrorism to euthanasia to time management, online at www.edges.tv]