Next Wave International Next Wave International™ is a faith-based communications group which is
training organizations to engage the future & move society forward
in a positive direction. Founder / Director: Mal Fletcher
Social Comment

Hey Marketers, Hands Off Our Skylines

Posted 15 February 2017

Hey marketers, keep your hands off city skylines. New proposals to flash short laser images on patches of urban sky are invasive.  

If you travel, you know that the look of the natural sky is one of the things that marks different regions of the planet apart.

Skyline laser advertising will clutter this natural wonder. 

Arguably too much of our lives is already cluttered with the jarring impact of corporate messages and interests. 

Skyline laser advertisements would corporatise a central part of our... Click for more

What’s your view?

Should marketers be able to use the sky as an advertising medium?

Yes

No

Daily Recharge

God Forgets Nothing You Do for Him

25 February 2017

William Tyndale grew up near the border between Wales and England. He had only one great passion: to translate the Bible into the plain language of English people. He thought it a great crime that the Catholic Church had kept the Bible imprisoned behind the walls of the Latin language for centuries. Because of his work translating the New Testament and other parts of the... Click for more

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Leadership & Life

3 Big Techs You Need To Know

The Technologies You & Your Organisation Can't Afford to Ignore

If you were a school teacher grading the performance of some of the most promising technologies of 2015, you’d have to mark an ‘unsatisfactory’ beside some very big players.

One year ago, augmented reality was expected to emerge near the top of the class for the year ahead. It failed miserably. You can pick up Google Glass, or any of its derivatives, for a song on eBay.

In short, this was because few people felt any emotional connection... Click for more

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Austerity - Are Governments Getting it Wrong?

Is the British government right to apply austerity policies? What pre-conditions should be applied when governments make large cuts to public spending?

Many vocal protestors against austerity policies are Christians from the left of politics. Should religion and politics mix in this way? How do people from the conservative side of politics view austerity measures?

On a Sunday when up to 80,000 people are expected to march through Manchester, calling for an end to cuts, social futurist Mal Fletcher discussed these issues with BBC Manchester's Mike Shaft.


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