'In business and media,' says Mal Fletcher, 'We used to think that being "contemporary" was enough; that being up-to-date was a point in our favour,' he says. 'Today, though, we need to learn how to become "prophetic", ahead of the times.'
'There are hundreds of major companies and organizations that have a huge reputation today, but in ten years no-one will know who they are.'
Why? Because they're ignored the basic fact of leadership: influence is about engaging with the future, while adding real value to people's lives!'
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