Next Wave International Next Wave International™ is a faith-based communications group which is
training organizations to engage the future & move society forward
in a positive direction. Founder / Director: Mal Fletcher

Hey Marketers, Hands Off Our Skylines

Mal Fletcher
Posted 15 February 2017
View full list    Print version    PDA version    

Hey marketers, keep your hands off city skylines. New proposals to flash short laser images on patches of urban sky are invasive.  

If you travel, you know that the look of the natural sky is one of the things that marks different regions of the planet apart.

Skyline laser advertising will clutter this natural wonder. 

Arguably too much of our lives is already cluttered with the jarring impact of corporate messages and interests. 

Skyline laser advertisements would corporatise a central part of our natural environment.

British newspapers today feature headlines about large internet traders who avoid taxes levied upon smaller high street stores. Presumably, the gulf separating big business and SMEs will grow even larger if the former start effectively colonising urban skyscapes. 

These short-burst laser ads would also pose great safety risks for drivers and pedestrians, providing significant opportunities for distraction on urban streets. 

I have a soft spot for marketing people. I've spent some memorable hours - for me - speaking to them in keynotes and being interviewed by them for client projects and publications.

I love the way the best marketing companies - some of them quite small - research social change and seek to respond to it in the best interests of both their clients and the wider society.

I have no doubt that some creditable marketers will also object to skyline advertising.

The proposed use of lasers in this way represents an example of technological ultra-pragmatism, which says that if a thing can be done it should be done.

This type of thinking raises profound ethics questions and should not be given a free pass in the interests of quick corporate profits. 

Imagine the furore if marketers suggested blazing short ads in laser print across rolling pastures alongside highways, or on the roads themselves. 

The sky is a natural heritage. Let's not corporatise it. 


What’s your view?

Should marketers be able to use the sky as an advertising medium?



Permission to reproduce this article    Send us your feedback    Send this to a friend

Next Wave International is a powerful mission to Europe.
Make a Difference Today!

Read Mal's NEW book...
'FASCINATING TIMES: A Social Commentary'

Catch Mal on EDGES TV...
A Fresh Look At Our World Today...

Search This Site

Add Next Wave to your Favorites
Latest News
BBC News
CNN Europe
Austerity - Are Governments Wrong? Mal on BBC
Should Sunday Trading Be Extended? Mal on BBC
Racism vs Racial Identity - Mal on BBC
Are Churches Playing Big Brother? Mal on Premier Radio
Chips Under The Skin & Bio-Hacking - Mal on ABC Radio
Bad Language, Explicit Content on TV - Mal on BBC
More News...
Sign up for e-news

Want to keep in touch with what Next Wave is doing each month? Enter your email address below.

Your Feedback
EDGES is a good show that provides lots of interesting thoughts on major everyday topics.
New Zealand

Thanks so much Mal and all the crew members of Next Wave international for your insights about life...
Michael Olowu, Nigeria

Mal, you are the man! Great insights on how to stay focused on the truth in a "post-Christian" society and present the message of Jesus in a relevant way to secularized Europeans. Keep it up!
Brad, United Kingdom

Send us your feedback