In their promotional material, the Norwich business community call it 'The UK's other city'.
Historically, Norwich once competed with London to become England's capital. Today, it is once again pushing itself forward as a major centre for business, creativity and family lifestyle.
Mal Fletcher spoke recently for Proclaimers Church, Norwich and found a church with a determination to put Norwich on the map as a centre of Christian influence.
'Proclaimers Church Norwich has been through a lot over the past year,' said Mal after the weekend. 'There's been a lot of pressure, especially for the leadership.'
'But there is a great buzz around the place just now – as if people are expecting big things in the next few months.'
'Personally, I'm convinced that if they keep going the way they are these people will build one of the most significant churches in the region and the country. I'd really urge our friends to pray for them.'
The church is led by Pastor Tom and Denise Rawls, long time friends of Mal and Davina Fletcher. Tom was a successful church planter in Australia before taking on a leadership role with World Vision International for a number of years.
On his visit, Mal also spoke to church pastors and emerging leaders during two days of leadership sessions.
'Norwich is obviously a key centre in its region of the UK,' adds Mal. 'There's no doubt in my mind that we could see large and resourceful churches growing across the city over the next few years.'