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Leveraging the Power of Social Media
Social media are at the forefront of a revolution in the way people converse and build relationships.
Yet many church, community and business leaders approach this social networking phenomenon "a profound sense of wariness". So writes Mal Fletcher in his new Leadership Editorial on this site.
"Many leaders," he says, "seem wary of getting too involved in what they believe will be a short-lived cultural trend."
"Social networking is, however, a communication platform that is here to stay - and it brings with it great potential for good. Not least in church, business and civic leadership."
In this very incisive article, Mal brings his experience as a Social Commentator to bear, answering the question: How can we leverage social media, harnessing it to enhance innovation and enlarge our reach?
Click here to read it (and tweet about it to friends...)
Follow Mal on Twitter: @malfletcher.
For Mal's connections on Google+, LinkedIn and Facebook, visit 2020plus.net.
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For Mal Fletcher: thank you kindly for the nice words about my book, "No Time To Think: The Menace of Media Speed and the 24-hour News Cycle". Glad you enjoyed it and felt a need to comment on it.
Charles, United States
As a Care Home Manager for older people...[I see that] the culture of the family unit has changed, but I'm heartened by those that come to work as carers & give quality care & love to the residents.
Jude Goode, United Kingdom
Thanks so much for visiting Speak The Word Church International (Minneapolis). I am a baby boomer who sat with a GenXer - we both knew that what you said was right on. It made me think. I like that.
Norma Buchanan, United States
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