Who do we think we are? How do we define ourselves in the midst of a rapidly changing society? What part does social media play in defining our identity?
The BBC commissioned an Ipsos Mori poll into how people in the UK define who they are, looking at what relative part such things as national identity, values, outlook and sporting interests shape our sense of who we are and how we describe ourselves to others.
Mal Fletcher discussed the findings of the report and the wider issues of community and identity in an interview today with host Mai Davies and Jonathan Birdwell of the Demos Think Tank.