Next Wave International™ is a faith-based communications group >which is
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Ice Bucket Challenge - Mal on BBC

Added 01 September 2014

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Undoubtedly the ice bucket challenge has raised huge amounts of money for charity, in particular for research into the as yet little understood Motor Neurone Disease.

But is the challenge, driven by social media, at times distracting from the cause? How central is social media to challenges like this one and what impact do social media have on the way we think and behave?

Mal Fletcher discussed these questions in a discussion hosted by BBC Radio's Bill Heine.

Click here to listen/download.

To read Mal's editorial on this issue, click here visit 2020Plus.net.

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