The Televangelist animation was first developed for Next Wave International's Strategic Leadership Consultation, an annual meeting of European church network leaders. It has since been screened at Communication and Media MasterClass events across Europe and Australia -- and it always gets a laugh. It's obviously 'tongue-in-cheek' and a bit of fun, but it also demonstrates the way many people in society see Christians on TV. Through projects like EDGES, we are working to change that perception.
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Among the many lessons the church might learn from the response to Mel Gibson's 'The Passion of the Christ', is the fact that Christians need to be utilizing different forms of communication if we're to make an impact on post-modern popular culture.
Modern media offer us some exciting possibilities: they help us to build the narrative of Christian faith into people's consciousness and worldview. If we're going to speak where people listen and engage their interest in the Christian message, we need to start by debunking certain myths associated with media.
For more on this subject, read Mal Fletcher's insightful article Debunking The Great Media Myths, A Lesson For The Church From “The Passion Of The Christ” Part 4.
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Hey Mal, I'm in Melbourne & grabbed your book Making God Famous. I was inspired as you told the story of leaving Youth Alive & going to Europe. People who maintain their passion are an encouragement to us all. Gerry, Australia
Mal, it was good to see you at Christian Broadcasters Conference 07. You have an insight & perspective that's extremely helpful as the UK Christian Broadcasting industry slowly grows up & matures. Tim, United Kingdom
I have visited your website and have fallen in love with all that you are doing! Pastor Dennis, Russia