The Televangelist animation was first developed for Next Wave International's Strategic Leadership Consultation, an annual meeting of European church network leaders. It has since been screened at Communication and Media MasterClass events across Europe and Australia -- and it always gets a laugh. It's obviously 'tongue-in-cheek' and a bit of fun, but it also demonstrates the way many people in society see Christians on TV. Through projects like EDGES, we are working to change that perception.
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Among the many lessons the church might learn from the response to Mel Gibson's 'The Passion of the Christ', is the fact that Christians need to be utilizing different forms of communication if we're to make an impact on post-modern popular culture.
Modern media offer us some exciting possibilities: they help us to build the narrative of Christian faith into people's consciousness and worldview. If we're going to speak where people listen and engage their interest in the Christian message, we need to start by debunking certain myths associated with media.
For more on this subject, read Mal Fletcher's insightful article Debunking The Great Media Myths, A Lesson For The Church From “The Passion Of The Christ” Part 4.
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Mal, I saw you at Hillsong London and since then have visited your site a few times. Really enjoy your work. Very useful insights and content. Bernard, UK
Thanks for the Generations Masterclass in Australia. You articulated what has been an ongoing tension in my own ministry life as a gen-xer working for a Boomer. Benita, Australia
Mal, did you start out as a journalist? You are one of the most naturally gifted writers whose works I have had the pleasure of reading. I just love your succinct way of delivering words that paint a captivating picture. Jim, Australia